The conference aims to unveil the secrets of a holistic and strategic approach - an indispensable factor for resorts and holiday villages aiming for excellence - by presenting an analysis to decipher the needs of the Travellearcher, the evolved 'fourth generation' tourist, whose research methods and expectations represent an increasingly complex challenge for the sector.

The event will explore how management innovation and organisational adaptability act as crucial levers to establish a leading tourism entity, which is capable not only of thriving in today's competitive marketplace, but of excelling through conscious goal setting. The participants will be guided through a process of building targeted strategies, selecting the most effective tools and resources to catalyse growth. The focus of the seminar is the development of a strategic marketing model that is engineered to maximise profits and ensure a robust and dynamic market presence.