Brands that multiply, expanding their offerings based on uses and lifestyles. Handcrafted workmanship. And even a fashion show, a roaring success with both the public and the exhibitors. If it wasn’t already clear, the 2025 edition of PTE has definitively confirmed that the dialogue between fashion and promotional textiles is now taking place on an equal footing. This is demonstrated by the work of companies such as Personalizzati di Armando Fazari, whose artisans have learned to translate ancient savoir-faire into the language of embroidery machines, which they instruct via special programs for “punching” or digitalising drawings, logos and writing. By no coincidence, the fashion world has already used their embroidery systems on several occasions.

And the collections developed by professionals in the promotional segment have nothing to envy in terms of quality and strong personality to designer clothing, which at the exhibition showcased a rich portfolio of brands, each with a strong identity and very specific target audiences. For example, the unisex jackets from the sustainable Native Spirit collection, from the Top-Texcatalogue are completely in line with the latest fashion trends: waterproof and lined in sherpa, they are made of 100% recycled polyester and GRS certified. Eco-sustainable fabrics also feature in Rainy S/L, a three-layer sleeveless and hooded softshell jacket from the Black Spider brand (distributed by Action Wear); on the other hand, the sleeves play a leading role in the Montebianco jackets by James Ross Collection (JRC)/Professional Line, thanks to their bold raglan cut.

Another trend that clearly emerged from PTE 2025 concerns workwear, which is increasingly elegant and less limited to the construction site or warehouse. So much so that the attention to design and aesthetics is even applied to personal protective equipment (not just simple items of clothing) such as gloves, helmets or high-visibility parkas, as in the case of Cover Guard, a brand presented at the exhibition by Innova.

Having said this, the fashion show that took place along the aisles of the exhibition was not only the proverbial icing on the cake, but also responded to a stringent logic: the garments presented by companies such as Artar Textile or Gor Factory (the latter with the Rolybrand) interpret the most current trends so effectively that they would not look out of place on much more prestigious catwalks. With an added value: taking place on special podiums along the aisles, the PTE fashion show gave the public the opportunity to stand side by side with the models and interact with them. “But these aren’t mannequins!” was one of the comments heard at the PTE show and that probably no Fashion Week will ever be able to boast…