The story of Gorfactory began with the “Perro blanco” (white dog) brand courtesy of a pair of young entrepreneurs in 1985, in a small town in the autonomous community of Murcia, Spain. White is the colour of the T-shirts that the company supplies to hospitality and catering professionals, who then customise them for themselves with logos and slogans.

So it was until 1997, when Fernando Rubio decided to provide Gorfactory with a new brand, Roly, which in the following years went on to expand the range of products and services to the extent that Gorfactory became an undisputed point of reference on the European promotional textile scene, in sportswear and workwear specifically, as well as in footwear and clothing made with sustainable, organic and recycled materials.

The key to the company’s growth over the decades can be summed up in two words: quality and distribution. The first underpins the many certifications that Gorfactory has obtained over the last fifteen years in safety and environmental and social sustainability; the second, on the other hand, guides the major logistical decisions that the company made starting in 2007, when it made a significant investment to automate order collection operations.

In 2009, Gorfactory equipped itself with a purchasing department dedicated to exports, which opened the doors to internationalisation: “For years,” confirms José Ramón of the marketing department, “we have had a strong collaboration with L-Shop, and we have recently started working together with PF Concept.” This demanding path led to raising the bar still further in both logistics and quality, as well as increasing attendance at the most important exhibitions in the industry: In this area, José Ramón observes that “PTE has always been a strategic exhibition for us. Our Roly brand has been attending for many years through our Italian partners. Since 2016, however, we have decided to attend it ourselves.”

Another milestone was in 2020, when Gorfactory’s logistics made a new quantum leap, equipping itself with the Adapto Box Shuttle system for computerised product storage and picking. Stamina was created in parallel with this innovation, a collection of promotional items that goes beyond the boundaries of Roly (which remains faithful to its textile vocation), to expand the offer through tech, travel and office accessories.

Today, Gorfactory is a major player in the global promotional market, employing 300 employees and exporting to more than 80 countries, in addition to the domestic market where it has no fewer than four logistics centres. Constantly in search of perfection: “We are focused on our improvement,” explains Ramón. “Every little detail that can make us better day after day is important to us. We’re also constantly engaged in developing new products and services; it means that we will always have new materials or technologies on the table to adapt to our market.”