The digital transition is a concept already very familiar to the printing industry, which over the past fifty years has moved from strictly analogue procedures to an increasingly widespread use of software. Global Graphics has been a key player in this evolution: the company from Corbetta (Milan) picked up the baton from General Graphic around 2005 in a successful generational handover, thus seamlessly accompanying the recent history of graphic arts.
It was therefore natural for Global Graphics to act as a bridge, so to speak, between these two worlds: "We continue to focus on traditional printing," explain Franco Graziano and Giuseppe Fontana, owners of the company, "and so everything to do with typography and the worlds of the press room, the prepress phase, the workflows and plate engraving. And it is our experience in all things four-colour, perfect registers and precision in the world of colour that has led us into the promotional business. In fact, it can be said that the turning point of everything was white: to manage it, around 2015 we developed special software to help free customisers from the need to print on a black background to absorb excess colour.

The definitive consecration to the promotional sector came in 2019, when Global Graphics stumbled upon flatbed printing and the Dtf and Dtf Uv technologies, which make it possible respectively to transfer onto fabric and to produce stickers to put logos and other motifs on almost any type of surface. The company's star products include application software and machines for customising leisurewear, workwear and shopping bags. "We have a warehouse with a large stock of consumables and spare parts," the two partners add, "and we also have technicians who assist the customer from the original idea to the finished product, obviously using software, machines and related products. For machines, the choice of Global Graphics was all European: in fact it turned to the Croatian company Nanodiy, which boasts the experience of four generations of Dtf plotters and has a direct line with the Corbetta-based company to modify the machines according to customer requirements.

The market has rewarded Global Graphics and its choices: despite the many perfect storms that have occurred in recent years, turnover has tripled since 2008. Not bad for a small company that is little more than a family business with a dozen employees.
Future challenges? Certainly that posed by the ecological transition, an obligatory step along with the digitisation that has already been within Global Graphics' sights for decades: "We all have to deal with the topic of sustainability," Graziano and Fontana summarise, "our partners must all hold international certifications, so we are also part of this supply chain and have to comply with all regulations.